We recently had the pleasure of working with our friends over at Umana Health to come up with a 1 minute commercial spot that would accurately and effectively speak the message of the company as a whole. The ask was simple; something quick, something that heavily spoke the language of Felix and his company and something motivating and powerful.
The overall story and dialogue of the commercial was designed and written and based on thee keywords; Honest, Passionate, Empowering. These drove the shot choice (what would be included and excluded) as well as what Felix would talk about in his monologue. From there it was simply organizing everything in a manner that would flow well. In this case the story went from the sense of being injured and not having hope to working with someone who cares and learning movement, confidence and feeling better. Then the final steps of location scouting, choosing models, scheduling and preparing gear were done about 2-3 weeks before shooting.
A special thank you to Felix, the Umana Health Team and, Xtreme Couture Toronto for trusting us with your vision and giving us the opportunity to create something that will help change lives!
Check out the behind the scenes pics and the final film below.
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